Joomla ‘Content Management System’ & eMarketing specialists Starberry, recently completed the web design process and web development for MAP Environmental – www.mapenvironmental.co.uk
MAP Environmental commissioned the development of their corporate website to communicate their Solar business offering to both the Commercial and Home Owner sectors.
MAP are one of the UK’s leading manufacturers of Photovoltaic Solar Panels and have a nationwide network of Installation Partners who are exclusively contracted to MAP Environmental.
With the forthcoming launch of the governments ‘Feed In-Tariff’ initiative, any excess solar engine created will be purchased back at the going rate and transferred back on to the national grid.
In preparation for the impending boom in solar engine, produced from affordable and subsidised PV Panels installed throughout the UK, MAP have commissioned Starberry to plan and develop an On and Off Page SEO program to dramatically increase their search engine keyword ranking across all major search engines including Google, Yahoo and Bing.
This in-depth Search Engine Optimisation program includes a combination of keyword and competitive analysis, Directory, Press Release and Article submissions. Forum posting, Blog development and commenting, along with Social media creation and Social bookmarking which will also help to increase the keyword rankings. All these techniques will be combined to improve MAP’s overall SERP’s (search engine ranking positions).
Finally, a targeted Pay Per Click ( PPC ) campaign will be running in parallel. The knowledge and learning from the Paid Search campaign will be fed back in to the Natural Search ( SEO ) program.
The overall aim of the SEO and PPC campaigns is to increase the visibility of the MAP Environmental brand and further drive ‘qualified’ enquiries and overall sales of PV Panels and Solar Panel installations for MAP across the UK.
If you are interested in having a CMS website designed and developed for your business and or SEO and Paid Search services, please Contact Us
